Glossary

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mastering engineer

This is the person responsible for getting your album ready for the public to hear. They will make sure all the songs sound like a single entity, make sure levels are equal between each song, and also loud enough to compete with the big boys.

mechanical royalties

Royalties paid for mechanical use - without human performers. (e.g. CDs, music videos, MIDI, video games, DVDs, MP3s, ringtones)

mixing engineer

This is the person responsible for taking all the tracks and turning them into a stereo file. They will EQ, add effects, edit some more, and basically make your songs sound the way you want them to.

Multiple Pricing

A form of psychological pricing. It is when you bundle items together to create a sense of value. i.e. Charging $5 for two items rather than $2.50 for each.